CASE STUDY (04) ✦ THE PHILLY ARENA ✦ 2026 — LIVE
Announcing Philadelphia’s next great arena to the fans it’s being built for.
ROLE
Lead Designer — UX
AGENCY
Elevate
CLIENT
Comcast Spectacor + HBSE
TIMELINE
2026 — Live
(A) CONTEXT
Three teams, one historic corner, and a city waiting for its first look.
In 2030 the 76ers, the Flyers, and Philadelphia’s WNBA expansion team move into a shared arena at Broad & Pattison, built on the footprint of the Spectrum, the most storied ground in Philadelphia sports. For the partnership behind it, Comcast Spectacor and Harris Blitzer Sports & Entertainment, the announcement had one audience that mattered most. The fans.
The Philly Arena microsite is that announcement, the public’s first look at the design, the site, and what the whole thing means for the city. I led design as UX designer at Elevate and took it from brief through stakeholder rounds to launch. Live now at thephillyarena.com.
(B) THE SITE — ONE SCROLL, ONE STORY
Let the building do the talking.
An announcement site delivers the first look, then gets out of the way. The design leads with full-bleed renders, the plaza at dusk and the arena rising over Broad Street, under one condensed headline: A new era at Broad & Pattison. Type stays restrained. The palette takes its warmth from the dusk light in the renders, and the three team marks sit side by side in the nav, parity by design and the same principle the arena itself was planned around.
The page runs as one scrolling narrative: the reveal, the legacy of the ground from the Spectrum era forward, the design up close through a guided gallery, and answers to the questions fans actually ask. One call to action anchors it. Follow the journey. For a building that opens in 2030, the announcement starts a years-long relationship, and the site is built to carry it.
( LIVE SITE ) THE REVEAL — A NEW ERA AT BROAD & PATTISON
( LIVE SITE ) ROOTED IN LEGACY — THE SPECTRUM GROUND
(C) THE WORK BEHIND IT
One vision, many stakeholders.
A project like this has no single client. Feedback came from two ownership organizations, team brand guardians, and the architects, each with a legitimate stake in how the project met the public. My job was to absorb every round of it, keep the site speaking in one voice, and push for the fan’s experience when priorities pulled apart.
It shipped reading the way the project’s own design narrative promised: authentically Philadelphia. The site now carries that announcement all the way through to opening night in 2030, built to grow with the arena it introduces.
( RENDER ) FAN PLAZA
( RENDER ) NIGHT ILLUMINATION
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