The concept of FORMUBOX was to tackle waste and pollution caused by packaging through an eco-friendly lens. Specifically aimed towards children, FORMUBOX turns packaging into a fun and clever toy. With stickers and cardboard inserts included in the box children are able to connect simple pieces to the package itself in order to transform it into a playful toy.
Stardust Chocolate Co.
Stardust is a fictional artisanal chocolate company based in the United States. I have created a brand identity that can be used throughout the company in various products.
(Album Packaging, 2017)
Inspired from the album O∆by London O’Connor, this packaging reflects imagery and ideology that ties into the making of the album. Things such as the OP-1, a synthesizer that was heavily used to curate the sound of the album, and phrases from London himself in voice memos which he refers to as “Captain’s logs”. The bare minimalistic gray tones lay underneath the striking bold yellow (which reflects London’s favorite color) pops to give the packaging an overall subtle energetic feeling.
(Motion Graphics, 2018)
Taking an in depth look at NBA logos eventually lead to an idea of possibilities and ways of making them come to life. Having a fascination with activity indicators and websites that display some sort of unique loading animation when navigating page to page lead to me wanting to create my own concept starting off with one of my favorite east coast NBA teams, the Miami Heat. The animation is a continuous flare that loops and creates the full shape of the logo in a smooth motion.
PENSOLE x PNCA Spring 2018
(Color & Material Design, 2018)
Taking on the role of a color & material designer, PENSOLE provides a real life work environment lead by industry leaders in their respected field. During my time at PENSOLE I was placed in a group environment working with sponsored brands throughout the 12 week program. My team which consisted of Vidit Singh (product designer), Filippo Favero (product designer), and myself (color & material designer) worked with Vibram where we conceptualized a women’s line geared towards young active mothers for their brand. My role consisted of creating a story for our consumer, choosing materials that fit our concept, as well as create compelling colorways that fit within our given season through trend research.
The vision for this project was to tackle the traditional covers for video game strategy guides. Giving it a new lens and a different perspective then what people are accustomed to already. Using the popular video game franchise 'Destiny' as the inspiration, three separate books were created for each class within the game. The class emblems on the cover of each book featured a thermochromic paper embedded within, giving the reader an element of interaction each time they held the book. The cover would change colors through touch, therefor giving a sense of depth to replicate a more spacious feel which correlates with the open world aspect of the video game in mind.